These are top ten new year resolutions for digital marketing professionals. Each year goes by faster than we expect. It is only natural that we get lost with the routine grind and deviating from our new year resolutions somewhere in the middle of the year. In 2019, let’s stick to the end with our resolutions and professional objectives to grow and thrive as a Digital Marketer.
Scaling your Customer Experience Scores to newer benchmarks
90% of CMOs worldwide believe that delivering ultimate customer experiences, not only good for the customer but also for the company. Almost all recent research studies have consistently reported Customer Experience is the key to business success going forward. Regardless of the nature or size of the business, delivering superior Customer Experience is the biggest differentiator that can attract, convert and retain customers. If your business can benefit from Virtual Reality (VR) or Augmented Reality (AR) or any other form of experiential marketing methods, make sure to give them a try. So, if you are a Digital Marketer of a B2C or B2B business, start specialising yourself with Customer Experience (CX) Management.
Gaining Industry Business Domain Knowledge
Ever since Marketing has gone largely Digital, there has been an illusion that if someone simply gets the know-how of handling digital marketing, advertising and analytics tools, they are doing a great job in Digital Marketing. That’s actually not the case. Marketing remains the same. Sure, Digital Marketing benefits in terms of reach, repeatability, measurability, cost-effectiveness and other factors. But having a great understanding of clients’ business model. The applicability of digital marketing techniques and the methodical applications vary for several unique businesses. What works for a clothing company need not work for a garment company. So, delve deep into knowing client’s business niche and the subtle nuances needed to deliver actual value.
Master and apply Digital Marketing Technology Tool skillsets
You might have come acrossScott Brinker’s Marketing Technology Landscape Infographic 2018. I don’t need to caution you anymore about familiarizing with as many as digital marketing tools within your forte. Marketing Function is perhaps the one that has adopted technology automation to the largest and it seems to be exponentially expanding. Don’t just use technology to improve business operations, also explore technologies to woo your customers.
Progress with that Mobile Centric SEO
If Mobile traffic has not been observed growing steadily on your Google Analytics device category report, then there is fundamentally wrong with your digital strategy. Forget mobile compatibility, mobile performance. The importance of Mobile Centric SEO and Mobile Friendliness Score of your websites and apps have been emphasized a lot in recent Google Search Algorithm updates. Enable “Mobile-First Index” on your Google Analytics. Accelerated Mobile Pages (AMP) readiness is often quoted as becoming a de-facto standard to rank better. Hybrid and Progressive Web Apps have their own advantages too. From optimizing content, site structure, to design and media, Mobile SEO is something you might want to focus a lot in 2019.
Ensure Website Security and Customer Data
The emphasize on protecting websites and apps from intruder attacks, data theft, hacking attempts have never been this high. Google through Google Chrome Browser has already been marketing websites and apps as not-secure if they haven’t installed HTTPS – Secure Premium SSL Certificates. Free SSL certificates are a great starting point for static informative websites. If your site or app deals with any money transactions or storing sensitive customer data, then go for Premium SSL Certificates without thinking twice. The damaging effect of getting marked as not-secure once on SEO will take several months to repair and regain rankings.
Staying clear from GDPR – General Data Protection Regulation actions
Implement a contextual, relevant Content Marketing Strategy
Narrow down your entire focus on context and relevance to the users. Create a new content marketing strategy based on your audience profiles, priorities, demographics, interests, responses and past interaction patterns to your content. Make sure to enable and leverage “Google Analytics Search Console” functionality to start understanding what your customers have been exploring on your website and focus more on their usage behavior. Build content around what has worked really well. More than paid marketing initiatives that offer max returns in short time frame, work on a longer, liveable organic content marketing strategy that is entirely built on relevance.
Optimizing sites and apps for Voice Search
20% of all Google Search is voice search already. This number is projected to grow to 50% by 2020. Learn how you need to prepare your business for this paradigm shift. Hence understand customers search patterns, especially voice search patterns and see if your existing content gets mapped to related voice search queries. You might also take help from information technology in preparing for voice search. Google also has been insisting on re-imagining content in the form of directly conversing with customers and not with help of push advertising media.
Protecting brand image with Online Reputation Management (ORM)
Digital Technologies and Social platforms have fast emerged. But ill-mannered consumers, venomous competitors and even trespassers can simply damage a brand’s online reputation for petty issues. Social platforms are vulnerable. Businesses don’t have enough manpower to take care online reputation against targeted attacks. Social Listening and Social Sentiment Analysis tools based on Machine learning and Artificial Intelligence are there to help us out in such pressing situations. Stay alert, get notified on any negative reviews, and act fast before it reaches to larger audiences.
Video Content Strategy is for everyone
This is a no-brainer for those who understand the value of video content. If your business hasn’t leveraged video content for educating customers, attracting them, promoting offerings and engaging them online, then it hasn’t been growing the way it is supposed to be. Identify and publicize your internal champions and engage with customers, influencers through video to build real credibility. There is nothing like watching a 3-minute video than consuming pages of whitepapers or case studies. Live Video is another method where your business can engage with customers in real time.
However difficult it turns out to be, let’s get it going with our personal growth plans and objectives with these new year resolutions. What’s in your list? Join in me in comments below.