2019 New Year Resolutions for Digital Marketing Professionals

Top 10 New Year Resolutions for Digital Marketing Professionals in 2019

These are top ten new year resolutions for digital marketing professionals. Each year goes by faster than we expect. It is only natural that we get lost with the routine grind and deviating from our new year resolutions somewhere in the middle of the year. In 2019, let’s stick to the end with our resolutions and professional objectives to grow and thrive as a Digital Marketer.

  1. Scaling your Customer Experience Scores to newer benchmarks

90% of CMOs worldwide believe that delivering ultimate customer experiences, not only good for the customer but also for the company. Almost all recent research studies have consistently reported Customer Experience is the key to business success going forward. Regardless of the nature or size of the business, delivering superior Customer Experience is the biggest differentiator that can attract, convert and retain customers. If your business can benefit from Virtual Reality (VR) or Augmented Reality (AR) or any other form of experiential marketing methods, make sure to give them a try. So, if you are a Digital Marketer of a B2C or B2B business, start specialising yourself with Customer Experience (CX) Management.

  1. Gaining Industry Business Domain Knowledge

Ever since Marketing has gone largely Digital, there has been an illusion that if someone simply gets the know-how of handling digital marketing, advertising and analytics tools, they are doing a great job in Digital Marketing. That’s actually not the case. Marketing remains the same. Sure, Digital Marketing benefits in terms of reach, repeatability, measurability, cost-effectiveness and other factors. But having a great understanding of clients’ business model. The applicability of digital marketing techniques and the methodical applications vary for several unique businesses. What works for a clothing company need not work for a garment company. So, delve deep into knowing client’s business niche and the subtle nuances needed to deliver actual value.

  1. Master and apply Digital Marketing Technology Tool skillsets

You might have come acrossScott Brinker’s Marketing Technology Landscape Infographic 2018. I don’t need to caution you anymore about familiarizing with as many as digital marketing tools within your forte. Marketing Function is perhaps the one that has adopted technology automation to the largest and it seems to be exponentially expanding. Don’t just use technology to improve business operations, also explore technologies to woo your customers.

  1. Progress with that Mobile Centric SEO

If Mobile traffic has not been observed growing steadily on your Google Analytics device category report, then there is fundamentally wrong with your digital strategy. Forget mobile compatibility, mobile performance. The importance of Mobile Centric SEO and Mobile Friendliness Score of your websites and apps have been emphasized a lot in recent Google Search Algorithm updates. Enable “Mobile-First Index” on your Google Analytics. Accelerated Mobile Pages (AMP) readiness is often quoted as becoming a de-facto standard to rank better. Hybrid and Progressive Web Apps have their own advantages too. From optimizing content, site structure, to design and media, Mobile SEO is something you might want to focus a lot in 2019.

  1. Ensure Website Security and Customer Data

The emphasize on protecting websites and apps from intruder attacks, data theft, hacking attempts have never been this high. Google through Google Chrome Browser has already been marketing websites and apps as not-secure if they haven’t installed HTTPS – Secure Premium SSL Certificates. Free SSL certificates are a great starting point for static informative websites. If your site or app deals with any money transactions or storing sensitive customer data, then go for Premium SSL Certificates without thinking twice. The damaging effect of getting marked as not-secure once on SEO will take several months to repair and regain rankings.

  1. Staying clear from GDPR – General Data Protection Regulation actions

Though this GDPR regulation was introduced mainly to regulate businesses in collecting, storing and using customers personal information. This is all about increasing public trust and confidence to sustain consumers long term interest with digitally enabled businesses. We have seen already examples of legal actions, penalties levied against businesses that are non-compliance with GDPR. With businesses operating online consumers can buy your products and services from anywhere. So, your business might also need to understand GDPR regulations and implement corrective actions as suggested. Spruce-up your privacy policies, terms and conditions, disclaimers and cookie policy content and stay transparent with your customers.

  1. Implement a contextual, relevant Content Marketing Strategy

Narrow down your entire focus on context and relevance to the users. Create a new content marketing strategy based on your audience profiles, priorities, demographics, interests, responses and past interaction patterns to your content. Make sure to enable and leverage “Google Analytics Search Console” functionality to start understanding what your customers have been exploring on your website and focus more on their usage behavior. Build content around what has worked really well. More than paid marketing initiatives that offer max returns in short time frame, work on a longer, liveable organic content marketing strategy that is entirely built on relevance.

  1. Optimizing sites and apps for Voice Search

20% of all Google Search is voice search already. This number is projected to grow to 50% by 2020. Learn how you need to prepare your business for this paradigm shift. Hence understand customers search patterns, especially voice search patterns and see if your existing content gets mapped to related voice search queries. You might also take help from information technology in preparing for voice search. Google also has been insisting on re-imagining content in the form of directly conversing with customers and not with help of push advertising media.

  1. Protecting brand image with Online Reputation Management (ORM)

Digital Technologies and Social platforms have fast emerged. But ill-mannered consumers, venomous competitors and even trespassers can simply damage a brand’s online reputation for petty issues. Social platforms are vulnerable. Businesses don’t have enough manpower to take care online reputation against targeted attacks. Social Listening and Social Sentiment Analysis tools based on Machine learning and Artificial Intelligence are there to help us out in such pressing situations. Stay alert, get notified on any negative reviews, and act fast before it reaches to larger audiences.

  1. Video Content Strategy is for everyone

This is a no-brainer for those who understand the value of video content. If your business hasn’t leveraged video content for educating customers, attracting them, promoting offerings and engaging them online, then it hasn’t been growing the way it is supposed to be. Identify and publicize your internal champions and engage with customers, influencers through video to build real credibility. There is nothing like watching a 3-minute video than consuming pages of whitepapers or case studies. Live Video is another method where your business can engage with customers in real time.

However difficult it turns out to be, let’s get it going with our personal growth plans and objectives with these new year resolutions. What’s in your list? Join in me in comments below.

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Best-Information-Technology-Software-Products-from-India

Ten best Information Technology Software Products from India

India is a big name when it comes to Information Technology Industry. Not only for their IT Outsourcing services business, but also for the many market-leading products it has launched over the years. Here are some of the 10 best information technology / software products from India.

Finacle Core Banking Management Suite

Finacle is a Core banking software platform built by one of the World’s largest Information Technology companies Infosys, that initially catered to retail banking, wealth management, CRM and other core banking automation requirements. Later the platform built several suite of products for serving the complete banking transformation for 21st century. Today, Finacle is being used by Banks in more than 100 Countries serving more than billion banking consumers worldwide. Infosys’ Finacle was positioned as Gartner’s Magic Quadrant in the Leader category, marking the product’s position as a clear Leader in modern banking solutions.

Tally Accounting and Tally ERP

Tally Accounting is a financial accounting software and Tally ERP is an Enterprise Wide Resource Planning Software platform developed by Tally Solutions in India. Headquartered in Bangalore, India the company has been long existing from 1986 and still thriving amidst global competition. The company has more than 1 Million paying customers as on 2016. The secret behind the success of this product and company is fast catching up with emerging regulations like Quarterly filing reports and Goods and Services Tax (GST) compliance etc.

Zoho – Zoho One

Zoho One is another prideful identity of Indian Software Products Industry. Founded in 1996, the company has so evolved and today focuses on delivering Business productivity platforms. Starting with CRM, the company has fast branched into marketing automation systems, productivity office suite tools and today rolling out Internet of Things (IOT) Management platforms. The company is fast spreading across Global destinations and today they have about 7000 employees working across 7 countries.

Flipkart E-commerce Portal

Flipkart need not get any introduction. It has become an everyday affair among modern online retail customers. The company and its’ e-commerce platform are one of the e-Commerce identities for Indian Retail Industry. Often compared or referred to compete with the world Leaders Walmart’s, Amazon and Target Corporations in India, the company attracted an 77% controlling stake by Walmart for a whopping $16Billion USD in 2018. Flipkart has got the global attention as it was one of the largest acquisitions in terms of acquisition and market valuation in India. For 2017, the company has 20000 employees and a revenue of $2.8 Billion USD.

BankBazaar Platform

BankBazaar is the face of Indian online financial market place. The Chennai based company disrupted the traditional banking services industry and paved way for online services of selling banking financial products for customers. The company enabled customers to compare unique features of financial products from different banking companies and helped them take maximum value out of their investment. The company’s main competition is PolicyBazaar which originally focused on selling life insurances. The team has over 1700 members and reported a revenue of around INR 75 Crores in 2017.

Redbus Bus-Ticketing Software

Redbus.in is the market leader in India for booking buses from one city to another. The company. Over 8 Million Indians actively book bus tickets on Redbus. The company has fast expanded roots to other countries like Singapore, Malaysia, Indonesia, Peru and Colombia.

The company claims that it has sold over 75 Million online bus tickets so far, serving across 8000 routes and 2300 bus operators. The platform is super friendly and has Mobile apps for all devices. The offers from financial companies and travel operators add to the advantage of RedBus booking platform.

Subex – Telecom Analytics Solution

Subex is the Software identity for Indian Technology Industry’s excellence in the Telecom industry. Founded by Subash Menon on 1992 to cater Business Support Systems,  optimization systems, to deliver seamless telecom services to global customers. Today, Subex is clearly a world leader in Telecom analytics solutions provider for global telecom companies. The company serves over 200 telecom providers across 70 countries of the world and 16 of the top 20 wireless operators and 26 of the World’s biggest 50 Telecom service providers. The company is headquartered in Bangalore and has 860 employees and has $57.6 Million USD as Annual Revenue.

InMobi – Mobile Advertising and Analytics

InMobi is an Indian origin company and today, it is a global provider of enterprise platforms for marketers. The platform enables consumers to discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices.

The company was founded in 2007 and has a workforce more than 1500 employees worldwide. Their platform’s advantage is that they started tackling Mobile Industry when it was just booming. Today InMobi has grown has started acquiring potential companies that value add InMobi’s product portfolio in one of the most happening segments.

FusionCharts – Interactive Javascript Chart Libraries

FusionCharts is a global identity for interactive charts to use within high-performing applications. Started in 2002, FusionCharts has been downloaded over 1.4 million times by 750,000 developers worldwide. ‘By developers, for developers’ is our mission statement, where our teams are focused on making developers’ life joyful, while helping the world communicate and understand data effectively. The company has more than 28000 customers across 118 countries. The company has been

FreshWorks – Freshworks 360

Freshworks was earlier Freshdesk one of the world’s successful help desk ticketing management software. The company is headquartered in Chennai and has got many firsts in it’s success timeline. The company today has a suite of business productivity tools. Today the company has more than $100 Million USD Revenue and has secured multi-million dollar investments for ambitious growth plans.

There are so many other successful IT / Software products out of India. We shall look at them in another blog post soon.

Top-10-Powerful-Defense-Weapons-of-Indian-Army

Top 10 Powerful Defense Weapons of Indian Army

  1. PINAKA MLRS

Pinaka is a multiple rocket launcher produced in India and developed by the Defence Research and Development Organisation (DRDO) for the Indian Army. The system has a maximum range of 40 km for Mark-I and 75 km for Mark-II,[4] and can fire a salvo of 12 HE rockets in 44 seconds

  1. PAD/AAD BALLISTIC MISSILE DEFENSE SYSTEM

Prithvi Air Defence (PAD) missile for high altitude interception, and the Advanced Air Defence (AAD) Missile for lower altitude interception. The two-tiered shield should be able to intercept any incoming missile launched from 5,000 kilometres away.[4] The system also includes an overlapping network of early warning and tracking radars, as well as command and control posts

  1. NAMICA (NAG MISSILE CARRIER)

The NAMICA version of the missile is a ‘lock-on before launch’ system, where the target is identified and designated before the missile is launched. As the targeting system is based on visual identification, the range is limited. The HELINA version on the other hand will use a ‘lock-on after launch’ system extending its range to 7 km. In this scenario, the missile is launched in the general direction of the target. As it approaches the target, images of the area ahead are sent back to the operator who will be able to identify enemy tanks. The command to lock on to a tank is then passed onto the seeker through an uplink mid-flight. After that, the missile homes in onto the target and destroys it.

  1. P-81 NEPTUNE

The P-8 conducts anti-submarine warfare (ASW), anti-surface warfare (ASUW), and shipping interdiction, along with an early warning self-protection (EWSP) ability, otherwise known as electronic support measures (ESM).[8] This involves carrying torpedoes, depth charges, Harpoon anti-ship missiles, and other weapons. It is able to drop and monitor sonobuoys. It is designed to operate in conjunction with the Northrop Grumman MQ-4C Triton Broad Area Maritime Surveillance unmanned aerial vehicle

  1. T-90S BHEESHMA

The T-90 is a third-generation Russian battle tank that entered service in 1993. The tank is a modern variation of the T-72B and incorporates many features found on the T-80U. Originally called the T-72BU, but later renamed to T-90, it is an advanced tank in service with Russian Ground Forces and the Naval Infantry. The T-90 uses a 125 mm 2A46 smoothbore main gun, the 1A45T fire-control system, an uprated engine, gunner’s thermal sight. Standard protective measures include a blend of steel and composite armour, smoke grenade dischargers, Kontakt-5 explosive-reactive armour and the Shtora infrared ATGM jamming system

  1. INS VIKRAMADITYA

INS Vikramaditya is a modified Kiev-class aircraft carrier which entered into service with the Indian Navy in 2013. She has been renamed in honour of Vikramaditya, a legendary emperor of Ujjain

  1. PHALCON AWACS

The IAI EL/W-2090 is an airborne early warning and control (AEW&C) radar system Its primary objective is to provide intelligence to maintain air superiority and conduct surveillance. The system is currently in-service with the Indian Air Force.

  1. INS Arihant

INS Arihant is the lead ship of India’s Arihant class of nuclear-powered ballistic missile submarines. The 6,000 ton vessel was built under the Advanced Technology Vessel project at the Ship Building Centre in the port city of Visakhapatnam

  1. Brahmos Missile

The BrahMos is a medium-range ramjet supersonic cruise missile that can be launched from submarine, ships, aircraft, or land. It is the fastest supersonic cruise missile in the world.

  1. Sukhoi SU-30MKI

The Sukhoi Su-30MKI is a twinjet multirole air superiority fighter developed by Russia’s Sukhoi and India’s Hindustan Aeronautics Limited (HAL) for the Indian Air Force (IAF). it is a heavy, all-weather, long-range multi role fighter.

Top-10-Indian-Scientists-made-India-proud-with-their-Inventions

Top 10 Indian Scientists Who made Indian proud in World Arena

  1. CV Raman

Sir Chandrasekhara Venkata Raman was a Indian Physicist. He did eventually win the 1930 Nobel Prize in Physics “for his work on the scattering of light and for the discovery of the Raman Effect”. He was the first Asian and first non-white to receive any Nobel Prize in the sciences.

  1. Homi J. Bhabha

Homi Jehangir Bhabha was an Indian born nuclear physicist who made important contributions to quantum theory and cosmic radiation. He is known as the “father of Indian nuclear program.” He was the first Chairman of The Atomic Energy Commission of India

  1. Visvesvaraya

The Engineering Community across India celebrates Engineers Day on 15 September every year as a tribute to the greatest Indian Engineer Bharat Ratna Mokshagundam Visvesvaraya. “Role of Engineers in a developing India

  1. Venkatraman Radhakrishnan

In 2009 he shared the Nobel Prize in Chemistry with Thomas A. Steitz and Ada Yonath, “for studies of the structure and function of the ribosome.

  1. Chandrashekar

He was awarded the 1983 Nobel Prize for Physics with William A. Fowler for “…theoretical studies of the physical processes of importance to the structure and evolution of the stars”. His mathematical treatment of stellar evolution yielded many of the best current theoretical models of the later evolutionary stages of massive stars and black holes

  1. Satyendra Nath Bose

He is best known for his work on quantum mechanics in the early 1920s, providing the foundation for Bose–Einstein statistics and the theory of the Bose–Einstein condensate. A Fellow of the Royal Society, he was awarded India’s second highest civilian award, the Padma Vibhushan in 1954 by the Government of India

  1. Meghnad Saha

Meghnad Saha FRS was an Indian astrophysicist best known for his development of the Saha ionization equation, used to describe chemical and physical conditions in stars.

  1. Srinivasa Ramanujan

Srinivasa Ramanujan was an Indian mathematician who lived during the British Rule in India. Though he had almost no formal training in pure mathematics, he made substantial contributions to mathematical analysis, number theory, infinite series, and continued fractions, including solutions to mathematical problems

  1. Jagadish Chandra Bose

Sir Jagadish Chandra Bose, CSI, CIE, FRS also spelled was a polymath, physicist, biologist, biophysicist, botanist and archaeologist, and an early writer of science fiction. He pioneered the investigation of radio and microwave optics, made significant contributions to plant science

  1. Vikram Sarabhai

Vikram Sarabhai Was an Indian scientist and innovator widely regarded as the father of India’s space programme He was also called the “Renaissance man”. He established the Physical Research Laboratory in 1947

Honorable mentions

  • APJ Abdul Kalam
  • Birbal Sahni
  • Har Gobind Khorana
  • Salim Ali
Top-10-States-India-and-GDP-Contribution-to-Indian-Economy

Top 10 Indian States by their contribution to India GDP

Gross domestic product is the best way to measure a country’s economy. GDP is the total value of everything produced by all the people and companies in the country. India is a 2.5 Trillion $ economy let’s see how the States of India contributes to the Nation’s Rapidly Growing economy.

Maharashtra

  • State: Maharashtra
  • Capital: Mumbai
  • GDP: 25.35 lakh crore
  • Rank: 1

Maharashtra, the richest state regarding GDP, has a diversified economy. It owes its success to international trade, mass media (television, movies, video games, and music), aerospace, technology, petroleum, fashion, apparel, and tourism. The state leads in industrialization in India. Most major corporate and financial institutions in the country have their headquarters in the state’s capital city Mumbai, which also happens to be the financial capital of India. The state of Maharashtra also has the largest proportion of taxpayers in India. The state’s share markets transact 70% of the country’s stocks. The service sector dominates the economy of Maharashtra. The state recorded a GDP of US$250 billion in 2014-2015.

Tamil Nadu

  • State: Tamil Nadu
  • Capital: Chennai
  • GDP: 14.79 lakh crore
  • Rank: 2

Tamil Nadu, the second richest state regarding GDP, is a leader in the production of agricultural products in India. It is the fifth biggest producer of rice and produces 10% of fruits and 6% of vegetables in the country. Its leading fruit crops are mango and banana; they account for 87% of total fruit production. Its main vegetables are tapioca, tomato, eggplant, and drumstick. Other economic sectors in Tamil Nadu include textiles, automobiles, heavy industries and engineering, and electronics and software. Rather than be dependent on agriculture, Tamil Nadu has diversified its economy and is one of the highly industrialized states of India. The state in 2014-2015 recorded a GDP of US$150 billion.

Uttar Pradesh

  • State: Uttar Pradesh
  • Capital: Lucknow
  • GDP: 14.29 lakh crore
  • Rank: 3

Uttar Pradesh ranks third in the list of Indian states by GDP, contributing 7.8% to India’s GDP. An agricultural state, Uttar Pradesh is the country’s leading producer of sugar. Sugarcane is the main cash crop and wheat being the main food crop. Uttar Pradesh is also an industrialized economy, being home to some locomotive plants, and manufacturing products such as electrical equipment, steel, leather, textiles, jewelry, and automobiles. The state of Utter Pradesh in 2014-2015 recorded a GDP of US$150 billion.

Karnataka

  • State: Karnataka
  • Capital: Bengaluru
  • GDP: 12.85 lakh crore
  • Rank: 4

Karnataka’s contribution to the national gross domestic product has dramatically increased, thanks to a correction by the Centre in the methodology used to estimate the IT sector’s contribution to the economy.

It is one of the high monetary development states in India with. Karnataka is the sixth wealthiest state in India. Karnataka has recorded most noteworthy development rates as far as GDP and per capita. The tertiary segment contributes 55%, optional segment contributes 29% and vital division contributes 16% to the conservative development of the state. Bangalore, the capital city of the state is the Silicon Valley of India and is a prime IT hub in the country.

Gujarat

  • State: Gujarat
  • Capital: Gandhinagar
  • GDP: 12.75 lakh crore
  • Rank: 5

This state has the biggest inland mechanical focus in western India after Mumbai. This state is the biggest exporters of gems and diamonds. Vikram Sarabhai and Kasturbhai Lalbhai who gave the name for the Ahmedabad as Manchester of India. Aravind Mills is biggest material factories in India. This state has mechanized farming and is one of the largest producer of agricultural products in the country. Gujarat is one amongst the Top 10 Richest States in India 2017.

West Bengal

  • State: West Bengal
  • Capital: kolkata
  • GDP: 9.35 lakh crore
  • Rank: 6

It is one of the wealthiest states in India. The economy of West Bengal is mostly subject to farming and medium measured enterprises. Be that as it may, extensively measured enterprises assumed an exceptionally noteworthy part in the economy of the state. West Bengal was still reliant on the Central Government for taking care of the requests for sustenance. It is the nourishment delivering state in India, which produces 20% of rice, 35% of the potato.

Rajasthan

  • State: Rajasthan
  • Capitals: Jaipur, Jodhpur
  • GDP: 7.52 lakh crore
  • Rank: 7

It is one of the richest states in India 2017. Out of the fifteen million hectares of land that is being developed, just 20% land is being flooded. Wheat, Barley, Gram, Vegetables, organic products and so on are the primary harvests developed here. Openings for work in this state are great. There is a decent system of streets in the state covering a length of 1,50,000km. It has the largest desert in the country and is one of the hottest states in the country.

Telangana

  • State: Telangana
  • Capital: Hyderabad
  • GDP: 7.50 lakh crore
  • Rank: 8

The economy of Telangana is mainly supported by agriculture. Two important rivers of India, the Godavari and Krishna, flow through the state, providing irrigation. Farmers in Telangana mainly depend on rain-fed water sources for irrigation. Rice is the major food crop. Other important local crops are cotton, sugar cane, mango and tobacco. Recently, crops used for vegetable oil production, such as sunflower and peanuts, have gained favour. There are many multi-state irrigation projects in development, including Godavari River Basin Irrigation Projects.

Kerala

  • State: Kerala
  • Capital: Thiruvananthapuram
  • GDP: 7.48 lakh crore
  • Rank: 9

Service industry dominates the Kerala economy. Kerala’s per capita GDP in 2013-14 is Rs. 103820. Kerala’s economic progress is above the national average, but relatively few major corporations and manufacturing plants are headquartered in Kerala. Around 3,000,000 Keralites are working abroad, mainly in Persian Gulf; to where migration started with the Gulf Boom. The Kerala Economy is therefore largely dependent on trade in services and resulted remittances.

Madhya Pradesh

  • State: Madhya Pradesh
  • Capital: Bhopal
  • GDP: 7.35 lakh crore
  • Rank: 10

The economy of Madhya Pradesh was considered as one of the most “sick” economies of India till 2003 under the CM Digvijaya Singh lead Congress, after 2005 it registered consistent growth rate and it reached India’s top-most state in terms of GDP growth, with a rate of 12% GDP for annual year 2011–12. Madhya Pradesh received an award from President Pranab Mukharjee in January 2013 for improving its tourism, medical and infrastructural growth.

 

Top-Ten-YouTube-Channels-of-India-2018

The Top 10 YouTube Channels of India in 2018

Internet revolution changed the landscape of Businesses and offered many new ways to advertise and promote businesses. One of them that enabled even an individual or a corporate to make money is the Online Business called YouTube Channels.

Not sure of the running number of YouTube Channels. But surely, many new individuals and corporates have even more ambitious plans in 2018.

Here is the list of Top 10 YouTube Channels of India and their Subscribers, Views and follower-base.

Businesses need not be manufacturing and services alone.

  1. Rank – 1
  2. Rank – 2
  • Channel name: SET India (Sony Entertainment Television)
  • Click here for the Link: https://www.youtube.com/user/setindia
  • Uploads: 21,657
  • Subscriber: 18,422,769
  • Video Views: 13,800,738,566
  1. Rank: 3
  1. Rank: 4
  2. Rank: 5
  3. Rank: 6
  1. Rank: 7
  2. Rank: 8
  3. Rank: 9
  4. Rank: 10