2019 New Year Resolutions for Digital Marketing Professionals

Top 10 New Year Resolutions for Digital Marketing Professionals in 2019

These are top ten new year resolutions for digital marketing professionals. Each year goes by faster than we expect. It is only natural that we get lost with the routine grind and deviating from our new year resolutions somewhere in the middle of the year. In 2019, let’s stick to the end with our resolutions and professional objectives to grow and thrive as a Digital Marketer.

  1. Scaling your Customer Experience Scores to newer benchmarks

90% of CMOs worldwide believe that delivering ultimate customer experiences, not only good for the customer but also for the company. Almost all recent research studies have consistently reported Customer Experience is the key to business success going forward. Regardless of the nature or size of the business, delivering superior Customer Experience is the biggest differentiator that can attract, convert and retain customers. If your business can benefit from Virtual Reality (VR) or Augmented Reality (AR) or any other form of experiential marketing methods, make sure to give them a try. So, if you are a Digital Marketer of a B2C or B2B business, start specialising yourself with Customer Experience (CX) Management.

  1. Gaining Industry Business Domain Knowledge

Ever since Marketing has gone largely Digital, there has been an illusion that if someone simply gets the know-how of handling digital marketing, advertising and analytics tools, they are doing a great job in Digital Marketing. That’s actually not the case. Marketing remains the same. Sure, Digital Marketing benefits in terms of reach, repeatability, measurability, cost-effectiveness and other factors. But having a great understanding of clients’ business model. The applicability of digital marketing techniques and the methodical applications vary for several unique businesses. What works for a clothing company need not work for a garment company. So, delve deep into knowing client’s business niche and the subtle nuances needed to deliver actual value.

  1. Master and apply Digital Marketing Technology Tool skillsets

You might have come acrossScott Brinker’s Marketing Technology Landscape Infographic 2018. I don’t need to caution you anymore about familiarizing with as many as digital marketing tools within your forte. Marketing Function is perhaps the one that has adopted technology automation to the largest and it seems to be exponentially expanding. Don’t just use technology to improve business operations, also explore technologies to woo your customers.

  1. Progress with that Mobile Centric SEO

If Mobile traffic has not been observed growing steadily on your Google Analytics device category report, then there is fundamentally wrong with your digital strategy. Forget mobile compatibility, mobile performance. The importance of Mobile Centric SEO and Mobile Friendliness Score of your websites and apps have been emphasized a lot in recent Google Search Algorithm updates. Enable “Mobile-First Index” on your Google Analytics. Accelerated Mobile Pages (AMP) readiness is often quoted as becoming a de-facto standard to rank better. Hybrid and Progressive Web Apps have their own advantages too. From optimizing content, site structure, to design and media, Mobile SEO is something you might want to focus a lot in 2019.

  1. Ensure Website Security and Customer Data

The emphasize on protecting websites and apps from intruder attacks, data theft, hacking attempts have never been this high. Google through Google Chrome Browser has already been marketing websites and apps as not-secure if they haven’t installed HTTPS – Secure Premium SSL Certificates. Free SSL certificates are a great starting point for static informative websites. If your site or app deals with any money transactions or storing sensitive customer data, then go for Premium SSL Certificates without thinking twice. The damaging effect of getting marked as not-secure once on SEO will take several months to repair and regain rankings.

  1. Staying clear from GDPR – General Data Protection Regulation actions

Though this GDPR regulation was introduced mainly to regulate businesses in collecting, storing and using customers personal information. This is all about increasing public trust and confidence to sustain consumers long term interest with digitally enabled businesses. We have seen already examples of legal actions, penalties levied against businesses that are non-compliance with GDPR. With businesses operating online consumers can buy your products and services from anywhere. So, your business might also need to understand GDPR regulations and implement corrective actions as suggested. Spruce-up your privacy policies, terms and conditions, disclaimers and cookie policy content and stay transparent with your customers.

  1. Implement a contextual, relevant Content Marketing Strategy

Narrow down your entire focus on context and relevance to the users. Create a new content marketing strategy based on your audience profiles, priorities, demographics, interests, responses and past interaction patterns to your content. Make sure to enable and leverage “Google Analytics Search Console” functionality to start understanding what your customers have been exploring on your website and focus more on their usage behavior. Build content around what has worked really well. More than paid marketing initiatives that offer max returns in short time frame, work on a longer, liveable organic content marketing strategy that is entirely built on relevance.

  1. Optimizing sites and apps for Voice Search

20% of all Google Search is voice search already. This number is projected to grow to 50% by 2020. Learn how you need to prepare your business for this paradigm shift. Hence understand customers search patterns, especially voice search patterns and see if your existing content gets mapped to related voice search queries. You might also take help from information technology in preparing for voice search. Google also has been insisting on re-imagining content in the form of directly conversing with customers and not with help of push advertising media.

  1. Protecting brand image with Online Reputation Management (ORM)

Digital Technologies and Social platforms have fast emerged. But ill-mannered consumers, venomous competitors and even trespassers can simply damage a brand’s online reputation for petty issues. Social platforms are vulnerable. Businesses don’t have enough manpower to take care online reputation against targeted attacks. Social Listening and Social Sentiment Analysis tools based on Machine learning and Artificial Intelligence are there to help us out in such pressing situations. Stay alert, get notified on any negative reviews, and act fast before it reaches to larger audiences.

  1. Video Content Strategy is for everyone

This is a no-brainer for those who understand the value of video content. If your business hasn’t leveraged video content for educating customers, attracting them, promoting offerings and engaging them online, then it hasn’t been growing the way it is supposed to be. Identify and publicize your internal champions and engage with customers, influencers through video to build real credibility. There is nothing like watching a 3-minute video than consuming pages of whitepapers or case studies. Live Video is another method where your business can engage with customers in real time.

However difficult it turns out to be, let’s get it going with our personal growth plans and objectives with these new year resolutions. What’s in your list? Join in me in comments below.

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Best-Information-Technology-Software-Products-from-India

Ten best Information Technology Software Products from India

India is a big name when it comes to Information Technology Industry. Not only for their IT Outsourcing services business, but also for the many market-leading products it has launched over the years. Here are some of the 10 best information technology / software products from India.

Finacle Core Banking Management Suite

Finacle is a Core banking software platform built by one of the World’s largest Information Technology companies Infosys, that initially catered to retail banking, wealth management, CRM and other core banking automation requirements. Later the platform built several suite of products for serving the complete banking transformation for 21st century. Today, Finacle is being used by Banks in more than 100 Countries serving more than billion banking consumers worldwide. Infosys’ Finacle was positioned as Gartner’s Magic Quadrant in the Leader category, marking the product’s position as a clear Leader in modern banking solutions.

Tally Accounting and Tally ERP

Tally Accounting is a financial accounting software and Tally ERP is an Enterprise Wide Resource Planning Software platform developed by Tally Solutions in India. Headquartered in Bangalore, India the company has been long existing from 1986 and still thriving amidst global competition. The company has more than 1 Million paying customers as on 2016. The secret behind the success of this product and company is fast catching up with emerging regulations like Quarterly filing reports and Goods and Services Tax (GST) compliance etc.

Zoho – Zoho One

Zoho One is another prideful identity of Indian Software Products Industry. Founded in 1996, the company has so evolved and today focuses on delivering Business productivity platforms. Starting with CRM, the company has fast branched into marketing automation systems, productivity office suite tools and today rolling out Internet of Things (IOT) Management platforms. The company is fast spreading across Global destinations and today they have about 7000 employees working across 7 countries.

Flipkart E-commerce Portal

Flipkart need not get any introduction. It has become an everyday affair among modern online retail customers. The company and its’ e-commerce platform are one of the e-Commerce identities for Indian Retail Industry. Often compared or referred to compete with the world Leaders Walmart’s, Amazon and Target Corporations in India, the company attracted an 77% controlling stake by Walmart for a whopping $16Billion USD in 2018. Flipkart has got the global attention as it was one of the largest acquisitions in terms of acquisition and market valuation in India. For 2017, the company has 20000 employees and a revenue of $2.8 Billion USD.

BankBazaar Platform

BankBazaar is the face of Indian online financial market place. The Chennai based company disrupted the traditional banking services industry and paved way for online services of selling banking financial products for customers. The company enabled customers to compare unique features of financial products from different banking companies and helped them take maximum value out of their investment. The company’s main competition is PolicyBazaar which originally focused on selling life insurances. The team has over 1700 members and reported a revenue of around INR 75 Crores in 2017.

Redbus Bus-Ticketing Software

Redbus.in is the market leader in India for booking buses from one city to another. The company. Over 8 Million Indians actively book bus tickets on Redbus. The company has fast expanded roots to other countries like Singapore, Malaysia, Indonesia, Peru and Colombia.

The company claims that it has sold over 75 Million online bus tickets so far, serving across 8000 routes and 2300 bus operators. The platform is super friendly and has Mobile apps for all devices. The offers from financial companies and travel operators add to the advantage of RedBus booking platform.

Subex – Telecom Analytics Solution

Subex is the Software identity for Indian Technology Industry’s excellence in the Telecom industry. Founded by Subash Menon on 1992 to cater Business Support Systems,  optimization systems, to deliver seamless telecom services to global customers. Today, Subex is clearly a world leader in Telecom analytics solutions provider for global telecom companies. The company serves over 200 telecom providers across 70 countries of the world and 16 of the top 20 wireless operators and 26 of the World’s biggest 50 Telecom service providers. The company is headquartered in Bangalore and has 860 employees and has $57.6 Million USD as Annual Revenue.

InMobi – Mobile Advertising and Analytics

InMobi is an Indian origin company and today, it is a global provider of enterprise platforms for marketers. The platform enables consumers to discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices.

The company was founded in 2007 and has a workforce more than 1500 employees worldwide. Their platform’s advantage is that they started tackling Mobile Industry when it was just booming. Today InMobi has grown has started acquiring potential companies that value add InMobi’s product portfolio in one of the most happening segments.

FusionCharts – Interactive Javascript Chart Libraries

FusionCharts is a global identity for interactive charts to use within high-performing applications. Started in 2002, FusionCharts has been downloaded over 1.4 million times by 750,000 developers worldwide. ‘By developers, for developers’ is our mission statement, where our teams are focused on making developers’ life joyful, while helping the world communicate and understand data effectively. The company has more than 28000 customers across 118 countries. The company has been

FreshWorks – Freshworks 360

Freshworks was earlier Freshdesk one of the world’s successful help desk ticketing management software. The company is headquartered in Chennai and has got many firsts in it’s success timeline. The company today has a suite of business productivity tools. Today the company has more than $100 Million USD Revenue and has secured multi-million dollar investments for ambitious growth plans.

There are so many other successful IT / Software products out of India. We shall look at them in another blog post soon.

Top-10-Shopping-Destinations-in-India

Top 10 Local Shopping Destinations across States of India

  1. Commercial Street, Bangalore

Related imageCommercial Street is one of the prominent tourist attractions in Bangalore, the state capital of Karnataka, India. Commercial Street is located in Shivaji Nagar, Bangalore. Commercial Street Bangalore is one of the oldest and busiest shopping areas in the city. Commercial Street Bangalore is a very busy shopping destination that is famous for its trade in branded garments, clothes, footwear, Jewelry, imitation Jewelry and food joints. Commercial Street gets very congested on weekends and weekday evenings. Enjoy kulfi’s, American corn, lemon sodas and guava fruits occasionally when you get tired of shopping.

  1. Arpora Saturday Night, Goa

Image result for arpora night marketThis sprawling “The Saturday Night Market” is located in Arpora and transpires every Saturday evening from 6pm until late night. Here, one may find everything from archetypical Indian stalls selling spices, teas, Kashmiri carpets and silver jewellery to international designers who convene from all over the word to sell their unique creations. Don’t miss the DJ Music and The Boutique House Bar” that serves delightful cocktails.

  1. Fashion street, Pune

Image result for fashion street puneFashion Street is one of the popular markets of Pune. It comprises 450 stalls and serves an abundance of shopping needs. Those interested in buying stylish fashion goods and clothing accessories can check out the stores here. This place offers so much at such reasonable prices. But while shopping one must be careful about pricing. To get best shopping deals one must bargain really well. From the latest trends to traditional dresses, this marketplace has it all. If you happen to visit Pune, don’t miss this favorite shopping destination.

  1. Pondy Bazaar, Chennai

Image result for pondy bazaarPondy Bazaar -reputed to be the biggest shopping destinations in Chennai, Tamilnadu, India by revenue. Pondy Bazaar has a wide variety of clothing, accessories, footwear, jewellery, electronics and food joints stores in all price ranges within a two or 3 km radius. Located in T.Nagar, Chennai, this shopping destination is well covered with trees and a natural shade. Pondy Bazaar has a blend of Branded Garments and local shop walas. From Pondy Bazaar, T.Nagar is very well connected to other happening shopping locations.

  1. Colaba Causeway, Mumbai

Image result for colaba marketOne of the most crowded and electrifying places to visit in Mumbai is the Colaba Causeway, famous for being the shopping paradise and having endless shops to choose from. From clothing, ornaments, imitation jewelry, fashion clothing, ear rings, bangles, necklaces, rings variety of shoes. Especially Women will find this shopping destination and appreciate the collection for various preferences. One can find shops, negotiate and get very valuable shopping deals. This is a must visit shopping destination of Mumbai.

  1. Bapu Bazaar, Jaipur

Image result for bapu market jaipurBapu Bazaar is the top shopping destination in Jaipur, Rajasthan for all the Jaipuri items as you could almost buy anything for a reasonable price. This bazaar stands out for the moderate prices of items like textiles and Joothis. Visit this place to buy stunning souvenirs to capture the ethnic charm of Rajasthan. You will find a lot of shopoholics in this area who visit regularly. Kulfi Faluda is a famous retreat and a local favorite in this shopping bazaar.

  1. Sarojini Market, Delhi

Image result for sarojini nagar marketIt’s one of Delhi’s biggest and most important flea market and a destination for every girl who’s out on a hunt for trendy clothes at killer prices. From stylish clothes to designer bags to fashionable jewellery, export surplus garments, Sarojini Nagar never disappoints in catering to shoppers at throwaway prices. The Sarojini Market is also called as Bargain Bazaar.

 

  1. Tibet Walk, Ooty

Image result for tibetan market ootyTibet walk is a must visit shopping destination in Ooty. Tibetan Market Ooty is famous for coffee, tea, homemade chocolates, eucalyptus and other aromatic oils, spices, toda jewellery and clothing etc. The market has rows of stalls hung with vibrant clothing, ethereal materials, and rich shawls. These kind of shopping goods you won’t find in urban branded shopping market destinations. The chilling weather of ooty will make this shopping destination to purchase warm clothing.

  1. Charminar Shopping, Hyderabad

Image result for charminar hyderabad marketThe area is famous for Laad Bazar which is very famous for the Bangles, also called “Chudiyaan”. This happens to be one of the oldest markets in Hyderabad and is famous for the artificial jewellery sold here. Apart from this, silverware, antique items, silk sarees, khara dupattas are other popular shopping goods one can consider buying here.

 

  1. New Market, Kolkata

Image result for new market kolkataThe place can be best described as a maze of about 2000 shops selling everything that one can never imagine. From apparels, footwear’s, fashion jewelry, electronic gadgets, toys, kid’s sections, products of daily use, crockeries, groceries, flower shops, décor items etc. You can munch the most delicious Kolkata Sweets and evening snacks while shopping here.