2019 New Year Resolutions for Digital Marketing Professionals

Top 10 New Year Resolutions for Digital Marketing Professionals in 2019

These are top ten new year resolutions for digital marketing professionals. Each year goes by faster than we expect. It is only natural that we get lost with the routine grind and deviating from our new year resolutions somewhere in the middle of the year. In 2019, let’s stick to the end with our resolutions and professional objectives to grow and thrive as a Digital Marketer.

  1. Scaling your Customer Experience Scores to newer benchmarks

90% of CMOs worldwide believe that delivering ultimate customer experiences, not only good for the customer but also for the company. Almost all recent research studies have consistently reported Customer Experience is the key to business success going forward. Regardless of the nature or size of the business, delivering superior Customer Experience is the biggest differentiator that can attract, convert and retain customers. If your business can benefit from Virtual Reality (VR) or Augmented Reality (AR) or any other form of experiential marketing methods, make sure to give them a try. So, if you are a Digital Marketer of a B2C or B2B business, start specialising yourself with Customer Experience (CX) Management.

  1. Gaining Industry Business Domain Knowledge

Ever since Marketing has gone largely Digital, there has been an illusion that if someone simply gets the know-how of handling digital marketing, advertising and analytics tools, they are doing a great job in Digital Marketing. That’s actually not the case. Marketing remains the same. Sure, Digital Marketing benefits in terms of reach, repeatability, measurability, cost-effectiveness and other factors. But having a great understanding of clients’ business model. The applicability of digital marketing techniques and the methodical applications vary for several unique businesses. What works for a clothing company need not work for a garment company. So, delve deep into knowing client’s business niche and the subtle nuances needed to deliver actual value.

  1. Master and apply Digital Marketing Technology Tool skillsets

You might have come acrossScott Brinker’s Marketing Technology Landscape Infographic 2018. I don’t need to caution you anymore about familiarizing with as many as digital marketing tools within your forte. Marketing Function is perhaps the one that has adopted technology automation to the largest and it seems to be exponentially expanding. Don’t just use technology to improve business operations, also explore technologies to woo your customers.

  1. Progress with that Mobile Centric SEO

If Mobile traffic has not been observed growing steadily on your Google Analytics device category report, then there is fundamentally wrong with your digital strategy. Forget mobile compatibility, mobile performance. The importance of Mobile Centric SEO and Mobile Friendliness Score of your websites and apps have been emphasized a lot in recent Google Search Algorithm updates. Enable “Mobile-First Index” on your Google Analytics. Accelerated Mobile Pages (AMP) readiness is often quoted as becoming a de-facto standard to rank better. Hybrid and Progressive Web Apps have their own advantages too. From optimizing content, site structure, to design and media, Mobile SEO is something you might want to focus a lot in 2019.

  1. Ensure Website Security and Customer Data

The emphasize on protecting websites and apps from intruder attacks, data theft, hacking attempts have never been this high. Google through Google Chrome Browser has already been marketing websites and apps as not-secure if they haven’t installed HTTPS – Secure Premium SSL Certificates. Free SSL certificates are a great starting point for static informative websites. If your site or app deals with any money transactions or storing sensitive customer data, then go for Premium SSL Certificates without thinking twice. The damaging effect of getting marked as not-secure once on SEO will take several months to repair and regain rankings.

  1. Staying clear from GDPR – General Data Protection Regulation actions

Though this GDPR regulation was introduced mainly to regulate businesses in collecting, storing and using customers personal information. This is all about increasing public trust and confidence to sustain consumers long term interest with digitally enabled businesses. We have seen already examples of legal actions, penalties levied against businesses that are non-compliance with GDPR. With businesses operating online consumers can buy your products and services from anywhere. So, your business might also need to understand GDPR regulations and implement corrective actions as suggested. Spruce-up your privacy policies, terms and conditions, disclaimers and cookie policy content and stay transparent with your customers.

  1. Implement a contextual, relevant Content Marketing Strategy

Narrow down your entire focus on context and relevance to the users. Create a new content marketing strategy based on your audience profiles, priorities, demographics, interests, responses and past interaction patterns to your content. Make sure to enable and leverage “Google Analytics Search Console” functionality to start understanding what your customers have been exploring on your website and focus more on their usage behavior. Build content around what has worked really well. More than paid marketing initiatives that offer max returns in short time frame, work on a longer, liveable organic content marketing strategy that is entirely built on relevance.

  1. Optimizing sites and apps for Voice Search

20% of all Google Search is voice search already. This number is projected to grow to 50% by 2020. Learn how you need to prepare your business for this paradigm shift. Hence understand customers search patterns, especially voice search patterns and see if your existing content gets mapped to related voice search queries. You might also take help from information technology in preparing for voice search. Google also has been insisting on re-imagining content in the form of directly conversing with customers and not with help of push advertising media.

  1. Protecting brand image with Online Reputation Management (ORM)

Digital Technologies and Social platforms have fast emerged. But ill-mannered consumers, venomous competitors and even trespassers can simply damage a brand’s online reputation for petty issues. Social platforms are vulnerable. Businesses don’t have enough manpower to take care online reputation against targeted attacks. Social Listening and Social Sentiment Analysis tools based on Machine learning and Artificial Intelligence are there to help us out in such pressing situations. Stay alert, get notified on any negative reviews, and act fast before it reaches to larger audiences.

  1. Video Content Strategy is for everyone

This is a no-brainer for those who understand the value of video content. If your business hasn’t leveraged video content for educating customers, attracting them, promoting offerings and engaging them online, then it hasn’t been growing the way it is supposed to be. Identify and publicize your internal champions and engage with customers, influencers through video to build real credibility. There is nothing like watching a 3-minute video than consuming pages of whitepapers or case studies. Live Video is another method where your business can engage with customers in real time.

However difficult it turns out to be, let’s get it going with our personal growth plans and objectives with these new year resolutions. What’s in your list? Join in me in comments below.

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List-of-Freelancing-Careers-for-guaranteed-passive-income

Top Ten New Age Freelancing Careers list with Steady Passive Income

    1. Web Design, web, Mobile app development, custom programming

      The constant way between Innovation and disruption has transformed the business models of businesses. Information Technology has established itself as the key enabler of growth. We have seen international examples of how businesses that adopted digital thrived and how businesses that hesitated bite the dust. To begin a long charted digital transformation journey, the first step is to have a functional website based online presence. With websites the internet presence can be extended beyond borders, strengthened to beat competitors with help of a variety of digital marketing techniques. To further supplement the business growth, programming driven web application or Mobile applications are needed to improve the operational agility. With help of freely available online course materials or books, one can self learn web designing or Mobile app development or web app development.

      Hourly earnings start so cheap from $10 per hour to $100s of dollars per hour. One can simply dedicate after office hours, holidays and weekends to this part-time career and earn steady passive income. Popular freelancing platforms: Freelancer.com, Upwork, Fiverr have thousands of gigs listed.

    2. Graphic design, Animation, Audio and Video Editing

      Be it a personal invitation to invite friends or family or digital rich media communication to target business customers users are completely sold out on the idea of relying digital technologies. To apply personalized branding, appealing aesthetics to impress the audience, graphic design and a animation skills are essential. The graphic design too ecosystem again cause be self learnt using simple to advanced courses that are available in training institutes or e-learning platforms. The applications of graphic design and animation are totally reusable, cost effective, measurable, editable and can be repurposed for different occasions. Adobe Photoshop, Adobe illustrator, Adobe premiere, Maya, Flash, Blender are some of the highly popular told to begin with.

      Hourly rates start from humble $5 per hour for banners, logos, emailers to $200 per hour for advanced animation and production ready content. You must explore Adobe behance, Themeforest envato and other major online marketplaces where you can sell your deliverables.

    3. Content writing, Storyteller, Scripting, Screenplay

      Internet grew faster because of search engines. Stack engines till date have been programmed to understand text content better than images and audio or video content. So, content is the King of Digital marketing. Quality Content writing is in so much demand that there is a lot of demand in the market. To become a content writer one needs to be strong in written and it’s communication skills. The ability to write short form Content, long form Content and for different collaterals and different industries is essential. A good content writer needs to be familiar with the syntax for different social media platforms. You may even publish your content as an e-book using digital publishing and sell it online on Amazon and other leading players.

      The way you can bill your clients may be based on Hourly rates, paise per word ppw, ropes per word, rpw, per page, number of words or a fixed bid project. Popular content writing job portal where regular content writing gigs are posted are platforms like upwork, freelancer, fiverr, writersbay and many more.

    4. Freelance Modeling, Acting, Event Organizing, Video Jokeying

      We have seen hundreds of youth getting grand debut in television or even movies just by showcasing their personal portfolio of images or videos in social media platforms like instagram, musical.ly, facebook. For quality talent and good presentation of personality, there are plenty of monetization options today. There are 1000s of YouTube channels, ad companies, short film makers, event organizers, advertisement agencies and moviemakers who are on the constant look for fresh identity to use in their media.

    5. Personality development, technical skills building

      One thing everyone must have realized in 21st century is that the secret sauce of personal and professional success lies in continued skill building. Be it self-development and personality development skills such as communication, presentation, interpersonal skills or advancing skill sets in niche vocational careers or technical expertise people shine with glory only by constantly self-realizing their skill gaps and acting upon it.

      If you are so good in any of these areas, you have a lot to offer to young professionals in the making. The education system in India is still evolving and it has a long way to refine and produce employable talent pool. There is no shortage of training institutes, tuitions and online course making platforms to associate and help improve talent in the nation.

    6. Teaching, Tutoring, Mentoring

      We Indians are so good in variety of arts, technical and management subjects that the world envy. This is a great opportunity. The internet has made our country so popular and as the face of many subjects like yoga, accounts, financial advice, mathematics, memory, spirituality, classical dance, music and many more. If you believe you are so good in any of the expertise, you have an opportunity to become a teacher, tutor or a mentor and monetize the time you spend in teaching others. The internet has made it so easy to offer your skill sets individually or as a group to just any remote citizen who needs to learn the subject.

    7. Starting a YouTube channel and earn money

      This may not be the first time you hear about starting a YouTube Channel to generate a passive income. It is indeed true that Vloggers in YouTube create channels and earn an enviable amount of money every day. Because of the borderless platform, YouTube Channel will work just round the clock to cater to the online user community. All you need to do is find the niche that you are excel at. If your content is so good, with a little professional help in producing appealing videos, your channel will start attracting subscribers in no time. The more subscribers your channel has and the 1000s of views every video generate, your revenue will start accruing in the system.

    8. Sell Online, E-Commerce Business, Dropshipping

      Do you have extra time during the weekdays and weekends? Are you well organized in completing the tasks in hand? Do you have your own products to sell or can you find a product in good demand in the operating market? Then you can very well start an e-commerce business online. The best part with starting an ecommerce business is that it doesn’t require huge upfront capital investments. Become an online seller with Amazon or Flipkart or launch your own e-commerce website and start selling quality products your regional audience are interested in buying. Today, an ecommerce entrepreneur need not even worry about taking care of sourcing products, maintaining inventory, logistics and handling returns. Explore the idea of Dropshipping. All leading e-commerce giants like flipkart, amazon, aliexpress are floating the idea where you just need to subscribe to their dropshipping business model. Rest are taken care of. Your role is then just to promote the products of these companies online and get direct commission based on every sale you generate. They will internationally deliver the product and handle the returns.

    9. Digital Marketing, E-Commerce Marketing, Business Development

      Indians are so good in business. It is in our blood to understand different trades, grasping the nitty gritty involved and excel on it by applying mind and hardwork. Digital Marketing is applying our marketing skills through digital media like internet, email, SMS, social media platforms and solving the needs and wants of buyers. Digital Marketing today is mastered easily by learning it online or self-learning by practically applying the techniques ourselves. Digital Marketing is the primary channel for many businesses today to cost-effectively market their offerings across international borders. Digital Marketing is measurable, repurposeful, reusable and highly targeted with online marketing tools so that the return on marketing investment is clearly understood in real-time. Even becoming an affiliate marketer is a no-investment, no-risk opportunity for us.

    10. Financial Advisor, Stock Trading, Investment Planning

      There are multiple income opportunities today for each one of us to capitalize the moment. After all who will keep their money idle? Everyone is keen on multiplying their money by carefully investing on the right financial channels. There are systematic investment planning, investing in gold, investing in properties, investing in equity or commodities or fixed deposits, pension schemes for all investor segments. With so many investment opportunities from so many businesses and government companies, there exists a lot of confusion and wastage of time in comparing each and everything. As a Financial Advisor you can help investors save a lot of time and multiply their income, minimize risks by analyzing market trends and recommending them the best investment schemes and diversifying their investment portfolio. Getting commission on each transaction or based on the profit you help them generated will amass a significant revenue for yourself.

There it is. I have outlined the top ten freelancing careers in India that assures guaranteed income. Which one of that you are already good at? Also join me in comments by sharing your ideas of money making.

Top-10-Indian-Sarees-collection-women-in-their-Wardrobe

Top 10 Sarees that Indian Women Must Have In their Wardrobe

 

  1. Kanjeevaram from Tamil Nadu

Image result for kanchipuram sareesThe queen of sarees, Kanjeevaram sarees are also known as Kancheepuram silk sarees; Kancheepuram, Tamilnadu being their place of origin. The pride of Tamil Nadu, these sarees are distinctively beautiful. They come in vivid and vibrant colours, and have graciously designed contrast borders. Checks, florals and temple designs are most commonly found on the borders of Kanjeevaram sarees. However, some richly designed borders can have paintings showing scenes from great epics like Ramayana and Mahabharata. Whenever you are in doubt, wearing this saree will never get you wrong.

  1. Banarasi Silk Saree from the holy city of Varanasi

Image result for banarasi sareeBanarasi sarees are known for their gold and silver zari designs and motifs. It was originally woven for royalty only, as each saree was made with real gold and silver threads. The detailing was so intricate that back then, they used to take more than a year to finish weaving one saree. But now, there is a variety to choose from.

 

  1. Mysore Silk Saree

Image result for mysore silk sareeWhat can be considered as the purest form of silk comes from Mysore. The Mysore silk sarees are very famous for their long-lasting sheen and durability. They are dyed using natural pigments and come with non-crush quality. You can find beautiful motifs of birds and fruits in these sarees. Simple yet elegant, a Mysore silk saree should definitely make an entry in your wardrobe.

 

  1. Taant from West Bengal

Image result for tant sareeTant saree is a traditional Bengali saree and usually used by Bengali women. It is traditionally made by the weavers from all over West Bengal and Bangladesh but typically few places like Murshidabad, Nadia, Hooghly of West Bengal and Dhaka, Tangail of Bangladesh are famous for tant saree weaving, it’s made of cotton and is the preferred daily wear outfit of many in Bengal. It’s light, easy to wear, and the thick border and beautiful prints make it a must buy.

  1. Kasavu from Kerala

Image result for kasavu sareeAlso called Settu saree, it was traditionally only a mundu (a dhoti), a blouse and a stole that went across the blouse. A lot of old ladies still keep this style alive. Kasavu is a handwoven cream colored saree with gold border, worn by Malayalee women. From the land of ‘God’s own country’, Kerala’s Kasavu emerges as one of the finest traditional saris which define the essence of the beauty of every woman in Kerala.

 

  1. Bomkai from Odisha

Image result for bomkai sareeAlso known as the Sonepuri silk, Bomkai saree is a piece of art with ikat, embroidery and intricate thread work, all woven into one beautiful nine-yard wonder. They are available in silk and cotton, and make for a good festive wear.

 

 

  1. Paithani from Maharashtra

Image result for paithani sareesPaithani is a variety of sari, named after the Paithan town in Aurangabad Maharashtra state where they are woven by hand. Made from very fine silk, it is considered as one of the richest saris in India. Paithani is characterised by borders of an oblique square design, and a pallu with a Peacock design.

 

 

  1. Bandhani from Gujarat

Image result for bandhani sareesThe name of the saree is derived from the word, ‘bandhan’, which means ties. This refers to the process of tie and dye which makes this saree. Both Gujarat and Rajasthan are known for the Bandhani saree. However, the weavers of the Khatri community of Gujarat are known as the pioneers. They practice this art exclusively to this day.

 

  1. Muga from Assam

Image result for muga silk sareesThe Muga silk sarees from Assam are made by a special kind of silk produced by a larvae that feeds on mainly two special leaves. The resulting silk from this larvae is known to be the best. It is glossy and very durable. As a matter of fact, you can find the golden threads of the Muga only in Assam.

 

 

  1. Pochampally from Telangana

Image result for pochampally sareesFrom the town of Boodhan in Telegana, hails the famous Pochampally silk Sarees. They have traditional geometric patterns in Ikat style of dyeing. The intricate geometric designs find their way into sarees and dress materials.

Top-10-Shopping-Destinations-in-India

Top 10 Local Shopping Destinations across States of India

  1. Commercial Street, Bangalore

Related imageCommercial Street is one of the prominent tourist attractions in Bangalore, the state capital of Karnataka, India. Commercial Street is located in Shivaji Nagar, Bangalore. Commercial Street Bangalore is one of the oldest and busiest shopping areas in the city. Commercial Street Bangalore is a very busy shopping destination that is famous for its trade in branded garments, clothes, footwear, Jewelry, imitation Jewelry and food joints. Commercial Street gets very congested on weekends and weekday evenings. Enjoy kulfi’s, American corn, lemon sodas and guava fruits occasionally when you get tired of shopping.

  1. Arpora Saturday Night, Goa

Image result for arpora night marketThis sprawling “The Saturday Night Market” is located in Arpora and transpires every Saturday evening from 6pm until late night. Here, one may find everything from archetypical Indian stalls selling spices, teas, Kashmiri carpets and silver jewellery to international designers who convene from all over the word to sell their unique creations. Don’t miss the DJ Music and The Boutique House Bar” that serves delightful cocktails.

  1. Fashion street, Pune

Image result for fashion street puneFashion Street is one of the popular markets of Pune. It comprises 450 stalls and serves an abundance of shopping needs. Those interested in buying stylish fashion goods and clothing accessories can check out the stores here. This place offers so much at such reasonable prices. But while shopping one must be careful about pricing. To get best shopping deals one must bargain really well. From the latest trends to traditional dresses, this marketplace has it all. If you happen to visit Pune, don’t miss this favorite shopping destination.

  1. Pondy Bazaar, Chennai

Image result for pondy bazaarPondy Bazaar -reputed to be the biggest shopping destinations in Chennai, Tamilnadu, India by revenue. Pondy Bazaar has a wide variety of clothing, accessories, footwear, jewellery, electronics and food joints stores in all price ranges within a two or 3 km radius. Located in T.Nagar, Chennai, this shopping destination is well covered with trees and a natural shade. Pondy Bazaar has a blend of Branded Garments and local shop walas. From Pondy Bazaar, T.Nagar is very well connected to other happening shopping locations.

  1. Colaba Causeway, Mumbai

Image result for colaba marketOne of the most crowded and electrifying places to visit in Mumbai is the Colaba Causeway, famous for being the shopping paradise and having endless shops to choose from. From clothing, ornaments, imitation jewelry, fashion clothing, ear rings, bangles, necklaces, rings variety of shoes. Especially Women will find this shopping destination and appreciate the collection for various preferences. One can find shops, negotiate and get very valuable shopping deals. This is a must visit shopping destination of Mumbai.

  1. Bapu Bazaar, Jaipur

Image result for bapu market jaipurBapu Bazaar is the top shopping destination in Jaipur, Rajasthan for all the Jaipuri items as you could almost buy anything for a reasonable price. This bazaar stands out for the moderate prices of items like textiles and Joothis. Visit this place to buy stunning souvenirs to capture the ethnic charm of Rajasthan. You will find a lot of shopoholics in this area who visit regularly. Kulfi Faluda is a famous retreat and a local favorite in this shopping bazaar.

  1. Sarojini Market, Delhi

Image result for sarojini nagar marketIt’s one of Delhi’s biggest and most important flea market and a destination for every girl who’s out on a hunt for trendy clothes at killer prices. From stylish clothes to designer bags to fashionable jewellery, export surplus garments, Sarojini Nagar never disappoints in catering to shoppers at throwaway prices. The Sarojini Market is also called as Bargain Bazaar.

 

  1. Tibet Walk, Ooty

Image result for tibetan market ootyTibet walk is a must visit shopping destination in Ooty. Tibetan Market Ooty is famous for coffee, tea, homemade chocolates, eucalyptus and other aromatic oils, spices, toda jewellery and clothing etc. The market has rows of stalls hung with vibrant clothing, ethereal materials, and rich shawls. These kind of shopping goods you won’t find in urban branded shopping market destinations. The chilling weather of ooty will make this shopping destination to purchase warm clothing.

  1. Charminar Shopping, Hyderabad

Image result for charminar hyderabad marketThe area is famous for Laad Bazar which is very famous for the Bangles, also called “Chudiyaan”. This happens to be one of the oldest markets in Hyderabad and is famous for the artificial jewellery sold here. Apart from this, silverware, antique items, silk sarees, khara dupattas are other popular shopping goods one can consider buying here.

 

  1. New Market, Kolkata

Image result for new market kolkataThe place can be best described as a maze of about 2000 shops selling everything that one can never imagine. From apparels, footwear’s, fashion jewelry, electronic gadgets, toys, kid’s sections, products of daily use, crockeries, groceries, flower shops, décor items etc. You can munch the most delicious Kolkata Sweets and evening snacks while shopping here.

Top-Ten-YouTube-Channels-of-India-2018

The Top 10 YouTube Channels of India in 2018

Internet revolution changed the landscape of Businesses and offered many new ways to advertise and promote businesses. One of them that enabled even an individual or a corporate to make money is the Online Business called YouTube Channels.

Not sure of the running number of YouTube Channels. But surely, many new individuals and corporates have even more ambitious plans in 2018.

Here is the list of Top 10 YouTube Channels of India and their Subscribers, Views and follower-base.

Businesses need not be manufacturing and services alone.

  1. Rank – 1
  2. Rank – 2
  • Channel name: SET India (Sony Entertainment Television)
  • Click here for the Link: https://www.youtube.com/user/setindia
  • Uploads: 21,657
  • Subscriber: 18,422,769
  • Video Views: 13,800,738,566
  1. Rank: 3
  1. Rank: 4
  2. Rank: 5
  3. Rank: 6
  1. Rank: 7
  2. Rank: 8
  3. Rank: 9
  4. Rank: 10
Blockchain-Bitcoin-India-Investment-Bubble-Crash-Cryptocurrency

Lessons from the last 10 Economic Bubbles for Bitcoin Investors

The term “bubble,” in the financial context, refers to a situation where the price for an asset exceeds its fundamental value by a large margin. During a bubble, prices for a financial asset or asset class are highly inflated, bearing little relation to the intrinsic value of the asset.

Bubbles isn’t a new phenomenon. It has been around from Dutch tulip mania -1637—but in recently time they have started coming in to average investor’s dictionary. What’s different is that bubbles happen much frequently in recent times. Let’s see the last ten bubbles.

Last ten bubbles

  1. Poseidon bubble (Australia)(1969-1970)

A company called Poseidon NL discovered a promising site to mine nickel. Because of this news, the stock prices of Australian Mining Companies rose high in late 1969.

But after some time, though there were no official news on the nickel mining, prices of the company’s shares were speculated upto $382 a share from it’s earlier price of $0.80. In January 1970, Poseidon’s share rose to the record peak level at $270. Soon after the prices were crashed in 1970. Soon after the prices were crashed in 1970.

  1. Gold and Silver bubble (1976-1980)

As they say, the value of anything lies on the eyes of the beholder. Gold definitely falls into the category. It is just the intrinsic value of this glittering metal. The price of Gold Metal rose to a historical height of $850 per ounce in January 1980. It shot up from a humble beginning of just $35 in 1971. From 1979, the price of Gold just rose to 280% within a year. The strong inflation due to war, oil prices and uncertain economic conditions led people and governments to invest on Gold led to the bubble. Today (January 2018) Gold Spot Price per Ounce stands at $1,327.90

  1. Silver Thursday 1980

The Hunt Brothers tried to corner the entire silver market by buying Silver and Future Contracts using their cash pile of Billions of dollars. This triggered the price of silver to $50 per ounce. Their investment of $1 Billion in Silver had become $4.5 Billion when The US Government stepped in and made rapid measures to stop this intentionally manoeuvred trading practice. The price of the silver fell down to $11. This made the brothers to eventually declared bankruptcy. Still they were as rich as good.

  1. Japan real estate and stock market boom (1986-1991) 

The Japanese asset price bubble was an economic bubble in Japan from 1986 to 1991 in which real estate and stock market prices were greatly inflated. The bubble was characterised by rapid acceleration of asset prices and overheated economic activity, as well as an uncontrolled money supply and credit expansion. By late 1991, asset prices began to fall. Even though asset prices had visibly collapsed by early 1992, the economy’s decline continued for more than a decade. This decline resulted in a huge accumulation of non-performing assets loans (NPL), causing difficulties for many financial institutions. The bursting of the Japanese asset price bubble contributed to what many call the Lost Decade.

  1. The dot-com bubble (US)(1995–2000)

The dotcom bubble occurred in the late 1990s and was characterized by a rapid rise in equity markets fueled by investments in Internet-based companies. During the dotcom bubble, the value of equity markets grew exponentially, with the technology-dominated NASDAQ index rising from under 1,000 to more than 5,000 between 1995 and 2000.

The NASDAQ index peaked on March 10, 2000, at 5048, nearly double over the prior year. Right at the market’s peak, several of the leading high-tech companies, such as Dell and Cisco placed huge sell orders on their stocks, sparking panic selling among investors. Within a few weeks, the stock market lost 10% of its value. As investment capital began to dry up, so did the life blood of cash-strapped dotcom companies. Dotcom companies that had reached market capitalization in the hundreds of millions of dollars became worthless within a matter of months. By the end of 2001, a majority of publicly traded dotcom companies folded, and trillions of dollars of investment capital evaporated.

  1. 1997 Asian financial crisis (1997)

The Asian financial crisis, also called the “Asian Contagion,” was a series of currency devaluations and other events that spread through many Asian markets beginning in the summer of 1997. The currency markets first failed in Thailand as the result of the government’s decision to no longer peg the local currency to the U.S. dollar (USD). Currency declines spread rapidly throughout South Asia, in turn causing stock market declines, reduced import revenues and government upheaval.

  1. United States housing bubble (US) (2002-2006)

A housing bubble is a run-up in housing prices fueled by demand, speculation and exuberance. Housing bubbles usually start with an increase in demand, in the face of limited supply, which takes a relatively long period of time to replenish and increase. Speculators enter the market, further driving demand. At some point, demand decreases or stagnates at the same time supply increases, resulting in a sharp drop in prices — and the bubble bursts.

  1. The 2000s commodity bubbles (2002-2008)

The 2000 Commodity bubble was the rise, and fall, of many physical commodity prices (such as those of food stuffs, oil, metals, chemicals, fuels Many firms, individuals, and hedge funds went bankrupt or suffered heavy losses due to purchasing commodities at high prices only to see their values decline sharply in mid to late 2008. Many manufacturing companies were also crippled by the rising cost of oil and other commodities such as transition metals.

  1. China stock and property bubble (China) (2003-2007)

The 2005 Chinese property bubble was a real estate bubble in residential and commercial real estate in China. The New York Times reported that the bubble started to deflate in 2011 while observing increased complaints that members of the middle-class were unable to afford homes in large cities. The deflation of the property bubble is seen as one of the primary causes for China’s declining economic growth in 2013.

The phenomenon had seen average housing prices in the country triple from 2005 to 2009, possibly driven by both government policies and Chinese cultural attitudes. High price-to-income and price-to-rent ratios for property and the high number of unoccupied residential and commercial units have been cited as evidence of a bubble. Later, average housing prices in the country increased between from 2010 to 2013.

Critics of the bubble theory point to China’s relatively conservative mortgage lending standards and trends of increasing urbanization and rising incomes as proof that property prices are justified.

  1. Uranium bubble of 2007

Between 2004 and 2007, the spot price of uranium more than quadrupled, reaching more than $140 before falling off sharply in the past several months to less than $80. The reason is because there’s been an increased demand from nuclear power plants around the world, as nuclear energy becomes more palatable in the face of global warming.

Starting in 2005 and peaking at roughly $300/kg in mid-2007. This coincided with significant rises of stock price of uranium mining and exploration companies. After mid-2007, the price began to fall again and at the end of 2010, was relatively stable at around $100/kg.

Right now, in the investment world, people are so hype about Bitcoin. Could this be the next biggest bubble? May be or may not be. But let’s just understand the lessons from the past bubbles.

Lessons from the above bubbles to see before going to Bitcoin

  • Frequency has increased from one in decade to multiple bubbles in a decade
  • When people are making easy money, it’s close to the end. These Initial Coin Offerings (ICOs) of Cryptocurrencies like Bitcoins make us to remember the old IPO craze in 1999. Nobody says no to Easy and free money
  • Bitcoin may be the biggest bubble because people are minting money all out of proportion to their work ethics and intelligence, which is one of the classic sign of a bubble
  • Yes, you can buy bitcoins and fly with the bubble. But the suspicious of buying just computer code with cash flows or with tangible things.
  • Ultimately the regulations from Government bodies regularize the clutter. Until then, people might just float their hard-earned money into speculative investments. Few may make money. But that is just exception. Many lose their investments. That’s the hard reality.

So, be wise to invest your hard-earned money and don’t get burst in economic bubbles without carefully vetting it.